The Dinesen Apartment New York – an immersive showroom designed by David Thulstrup

Danish timber-flooring manufacturer Dinesen has unveiled a pop-up New York showroom designed by renowned architect David Thulstrup. Conceived as an immersive space where visitors can experience the company’s products in a residential setting, it follows on from last year’s launch of the Copenhagen Dinesen Apartment by John Pawson and will remain open until February 2026 .

The apartment takes the form of an intimate, fully furnished residence and is spread over two floors of a striking development from architecture studio SO-IL and real-estate firm Tankhouse. The building was inspired by the diversity of New York’s urban landscape and features a facade of precast concrete panels in varying shapes and sizes, with a leafy inner courtyard that’s accessible from every unit.

Thulstrup’s approach to the interiors was to celebrate the setting and architectural context, introducing Dinesen materials while creating a connection with the city streets to the front and the greenery to the rear. The result is a light-filled, textural sanctuary where warm wood sits alongside exposed concrete, contemporary pieces mingle with vintage Danish finds, and colour enhances the mood without dominating.

At the heart of the apartment is an open-plan living area with Dinesen’s ‘Layers Oak’ flooring, chosen for its calm elegance and engineered stability. It’s backed by double-height glazing overlooking the internal courtyard, with a sitting area positioned to make the most of the view. The minimalist coffee table and sofa are from John Pawson’s Dinesen furniture collection, which was inspired by the dimensions of the company’s planks. A pair of woven paper-cord ‘Arv’ lounge chairs from Brdr. Krüger bring an element of contrasting texture, with a Kvadrat woollen rug and Sahco linen curtains adding layers of softness. The walls, meanwhile, are painted in ‘DA TH 07 Sand’ – a gentle beige developed by Thulstrup for Blēo, with nuanced pigments that add visual depth and interact beautifully with the natural light.

The dining space sits in front of the sitting area, in the lower and cosier inner section of the main living room. This is again furnished with John Pawson and Brdr. Krüger pieces, which give it a subtle Japandi vibe. There’s also a floor-to-ceiling oak shelving unit by Danish carpentry duo Ocular, which merges seamlessly into a discreet doorway and a staircase leading up to the floor above.

Custom-made for the apartment, the half-turn staircase is crafted from Dinesen’s characterful ‘HeartOak’, whose natural cracks and knots are accentuated by butterfly-joint detailing. The stair treads are framed with mitred corners and precisely aligned with the width of the wall cladding, establishing a sense of precision and harmony.

The upstairs bedroom is painted in ‘DA TH 01 Suede’, another colour created by Thulstrup for Blēo. Its dark burgundy tones retain the same gentle warmth and serenity as the paler hues used elsewhere, while creating the feel of a cosseting cocoon. They also serve to highlight the natural beauty of the Dinesen oak used for the headboard, with brushed-aluminium Legio ‘Roy’ wall lamps, Magniberg bedding and Severin Hansen bedside tables with rattan shelves providing tactile finishing touches.

The mezzanine-like landing in front of the bedroom has been put to good use as a study area, with a Vipp desk and swivel chair at one end and a Fritz Hansen ‘Egg’ table, Møbel Copenhagen chair and Louis Poulsen ‘AJ Oxford’ lamp at the other. Both gaze out over the railings to the soaring windows beyond, meaning they share the same leafy view as the sitting area beneath.

The apartment also encompasses an enclosed snug, with a John Pawson daybed and side table. The rich ochre walls (‘DA TA 08 Titian’, again by Thulstrup for Blēo) make a statement without overwhelming the decor, setting up an appealing contrast with the muted green of the window frames.

The various areas of the apartment come together to form a multi-sensory experience, encouraging touch and interaction. “In an age of hyper-visual design, we wanted to offer something deeper,” says Thulstrup. “Spaces should be felt, not just seen. This apartment is an invitation to connect with materials in a way that photography alone can’t convey.”

The Dinesen Apartment is open by appointment until February 2026. Find out more and book a visit here.

Photography by Eric Petschek, courtesy of Dinesen