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Highlights of 3 Days of Design 2023 | Hotel Normann

June 26, 2023

Minimalist dining area and living room with neutral decor in beige, black and brown | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog

Happy Monday everyone! I’m starting the week by sharing another favourite from 3 Days of Design in Copenhagen, and it’s an exhibition that’s due to remain open for another few months for those who didn’t get to visit during the festival. Called ‘Hotel Normann’, it sees the city-centre HQ of Normann Copenhagen transformed into an immersive showcase that resembles a real-life hotel, and it’s brimming with interiors inspiration.

Normann Copenhagen is known for timeless, functional design with a hint of playfulness, and that’s evident throughout the exhibition. Arranged over three floors, it comes complete with a reception area, various lounges, eight bedrooms, a cafe and even a nightclub, all created to demonstrate how the brand’s furniture, lighting and accessories can be combined to suit different styles and settings. There are some 30 new additions on show alongside the existing collection, and the resulting mix encompasses striking modern shapes, inventive materials and unexpected details. It’s all offset beautifully by the coffered concrete ceiling and angular windows of the building, a former printing press that dates back to 1936.

Minimalist interior with concrete ceiling, curved boucle lounge chairs and modern Danish design | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Contemporary courtyard with minimalist outdoor furniture | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog

Every space is decorated differently – some are dark and cocooning, others bright and airy. I was particularly drawn to Room 103 with its smart burgundy accents, the fresh mint-green tones of Room 204, and sophisticated Room 201, which pairs elegant neutrals with eccentric pieces such as a stocky, almost childlike floor lamp and the organically shaped ‘Sculp’ coffee tables.

Minimalist Japandi-style bedroom with pale green walls, low bed, concrete ceiling and statement pendant light | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Cosy minimalist dark brown bedroom | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Minimalist sitting area with pale green walls, brass lamp, concrete ceiling and dark brown chairs | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Minimalist shelf styling with an oak shelving unit | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Cosy minimalist interior with dark brown walls and carpet | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Minimalist dining area with round table and neutral decor in beige, black and brown | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Minimalist living room with neutral decor, beige sofas, playful floor lamp and organically shaped black coffee tables | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog

I also loved the minimalist, off-white Room 202, which showcases two fabulous new additions designed by Simon Legald. Named after and inspired by the shape of burrata cheese, the characterful ‘Burra’ chair has a plump seat and an accentuated back and arm rest that almost appears as if it’s reaching out to hug the body. It comes in lounge, swivel and dining-chair versions, and the latter looks fantastic against the sculptural ‘Bue’ table, whose triangular base is softened by rounded edges. Together with the existing ‘Rib’ sideboard, they form a wonderful blend of clean lines and curves that manages to strike the ideal balance between pared-back and eye-catching.

Minimalist Japandi-style dining with neutral decor, round oak table, paper pendant lamp, grooved sideboard and beige chairs | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Minimalist living room with beige armchair, striped sofa, sheer curtains and black and white wallpaper feature wall | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog

Also by Simon Legald and featuring in all of the bedrooms is ‘Notch’, Normann Copenhagen’s first-ever bed frame. It’s made from solid-pine planks that are held together with notched joints, adding an interesting element of detail to an otherwise simple design. It’s the kind of thing that fits seamlessly into all sorts of different rooms, and the wood will develop a stunning patina over time.

Other notable new pieces that caught my eye as I wandered around the exhibition included the ‘Plank’ bookcase, again made from solid pine. Its honest expression makes it extremely adaptable and there are low, medium and high versions, meaning it can be used as a shelving unit, a room divider, a sideboard, a console table and more. Just as versatile is the customisable ‘Dit’ side table, with an array of leg and top options that can be paired in 60 different combinations, and the ‘Hide’ storage pouf, whose PET felt fabric is made from post-consumer plastic bottles.

Minimalist Japandi-style bedroom with neutral decor, low wooden bed and black marble side tables | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Minimalist Japandi-style bedroom with neutral decor, low wooden bed and black marble side tables | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Fabric-covered wall and wavy mirrors | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog

All in all, ‘Hotel Normann’ is the kind of exhibition that’s guaranteed to have you coming away with new ideas – perhaps an interesting way to use shapes and textures, a colour combination you hadn’t previously considered, or a specific piece that will finish off a certain room perfectly. If you haven’t already visited and you find yourself in Copenhagen over the next few months, I’d highly recommend stopping by!

Minimalist living room with contemporary chandelier, grey sofa, brown leather lounge chairs and round marble coffee table | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Minimalist living room with contemporary chandelier, grey sofa, brown leather lounge chairs and round marble coffee table | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog
Slatted wall panel and minimalist pendant lamp made from recycled plastic | Highlights of 3 Days of Design 2023 - Hotel Normann by Normann Copenhagen | These Four Walls blog

‘Hotel Normann’ will remain open throughout summer and autumn at Niels Hemmingsens Gade 12, 1153 Copenhagen (weekdays 10am-6pm, Saturdays 10am-4pm).

Images two-six courtesy of Normann Copenhagen; all other photography by Abi Dare

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Abi Dare | These Four Walls blog

I’m Abi Dare – a stylist, photographer and writer based in Bristol (UK). I set up this blog to share interior design, travel and lifestyle inspiration for simple, relaxed living at home and beyond. You’ll find home tours, advice and tips, interviews, reviews, postcards from places I love and more – always with a focus on soft minimalism, muted colours and timeless, considered design.

‘Top 10 UK interior design blogs’ 2025, 2024, 2023 & 2022, Vuelio

‘Best Interior Design Blog’, uFurnish Home Awards 2024

Winner of the ‘Blogger’ category in the Sweetpea & Willow Home Influencer Awards 2023

‘Best Design & Architecture Blog’, UK Blog Awards 2019

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