‘Home of a Collector’ by &tradition

I love it when interiors brands create showrooms that look like authentic homes – they’re so much more appealing than bland, echoey settings that have nothing in common with the spaces where their designs might end up. I’ve seen several inspiring examples recently (‘The Home’ by Ferm Living, Menu’s London apartment) and the latest to catch my eye is ‘Home of a Collector’ by &tradition, which opened its doors during Copenhagen’s 3 Days of Design last month.

It sits in a classic building overlooking the King’s Garden and marks a dramatic change from the brand’s former HQ, a modern warehouse on the city’s waterfront. It looks a lot more relatable and was designed to resemble a normal (albeit very stylish!) home, complete with all the objects, artworks, accessories and memories that we collect over time. What’s more, it’s a chance to experience how &tradition’s pieces work in a real-life setting, and visitors are invited to linger – to sit on the chairs, turn on the lamps and even settle down on a sofa with a book plucked from the shelves. There’s also a café for drinks and snacks, plus a small boutique and a courtyard.

On display alongside all the &tradition favourites are some brand-new pieces released to coincide with the space’s opening. Among them is ‘Little Petra’, a playful lounge chair first designed in 1938 by architect Viggo Boesen and now back in production for the first time in decades. Boesen was associated with a 1930s Danish design aesthetic called ‘Funkisstyle’, which challenged the functional approach of the Bauhaus movement, and its softer, organic style is evident in the chair’s rounded shape and fluffy upholstery.

Other just-launched pieces include coffee- and side-table versions of Jaime Hayon’s ‘Palette’ table, Anderssen & Vol’s curvaceous ‘Pavilion’ chair (named after the former home of the Royal Danish Yacht Club and inspired by a rope coming undone), and a table lamp for Hayon’s Japanese-inspired ‘Formakami’ lighting range. Hayon has also created a new table series called ‘Mezcla’ (the Spanish word for ‘mix’), which combines polished brass or chrome stems with tops in wood or marble. The aim was to create a setting for people to come together, in the same way that diverse materials have come together in the design.

I can’t wait to visit ‘Home of a Collector’ in person next time I’m in Copenhagen, and I hope to share more photos then. In the meantime, you can browse the full &tradition collection here.

All photography via &tradition; fourth, tenth, twelfth, fifteenth and seventeenth images by Cornelia Gramkow