We’re taking a virtual trip to the southern Italian region of Puglia today, for a look around the latest addition to Danish brand Vipp’s collection of design-led guest accommodation: Villa Vipp.
Since the creation of the initial Vipp Shelter by a Swedish lake, Vipp has been steadily growing its portfolio of bookable one-of-kind hideaways, each showcasing beautiful architecture, stunning interiors and a deep connection with its setting. The villa is the third to open outside Scandinavia, following on the heels of Casa Vipp in Andorra and the pop-up Palazzo Monti near Milan, and sits in the countryside just outside the hilltop town of Ostuni – one of my favourite Italian destinations.
The villa is the work of Dutch design practice Studiotoff, which specialises in adaptive renovation projects and has already completed five property developments in Puglia. It’s set on a slope surrounded by ancient olive groves and consists of a whitewashed one-storey building – a clean-lined, modern retreat that contrasts with the rugged landscape yet is also wholly in keeping with the local vernacular.
Inside, the villa is resolutely Danish in style: airy and minimalist, with a palette of understated greys and beiges against plain white walls. But it’s by no means stark or uninviting, and dotted here and there are handmade wall hangings, rustic ceramics and salvaged wooden benches that add texture and an all-important sense of place.
The living room is one large open-plan space, furnished with Vipp’s own sofas, tables and chairs. The kitchen is made up of the brand’s ‘V1’ modular units in pale grey, and the steel worktops are lined with jars of pasta, bottles of olive oil harvested from the garden and wine produced in the neighbouring fields. Beyond are three bedrooms, all calm sanctuaries with upholstered headboards and hotel-soft linens, and two bathrooms where sleek Vipp vanity units sit against walls of embossed tiles.
Foldable glass doors blur the transition between the interior and exterior, where there’s a spacious veranda and infinity pool with pieces from Vipp’s outdoor range. A staircase leads up the side of the villa to a rooftop terrace, and the surrounding grounds hide shaded nooks where guests can string up a hammock and snooze between the trees. The entire plot is then encircled with a low dry-stone wall, reflecting local tradition and offsetting the sharp angles and smooth render of the building beautifully.
You can find out more about Villa Vipp and make a booking here. Rates start from €500 per night for up to six people. And if you like the look of this place, you can see the brand’s other accommodation options here.
All photography by Pia Winther, courtesy of Vipp
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